Born in SHONAN and rooted in West Coast surf culture,
California General Store is a “Well-being Culture Store”
that explores a healthy lifestyle and a free-spirited,
natural mindset—bringing together culture, fashion, and community.
Its activity wear, infused with the scent of the sea,
offers a unisex lineup that transcends trends and seasons.
Committed to the next generation and the planet,
the label embraces sustainable materials to deliver a healthy, eco-conscious approach to everyday living.