The direction theme for Fall/Winter 2025 is “Serendipity — IMPERFECT IS PERFECT.”
It’s about the joy of unexpected encounters and the beauty of delightful surprises.
This season embraces the charm of “comfortable contradictions” and
subtle dissonance—reminding us how fashion can be both playful and thought-provoking.
Think traditional country-style gun club checks and tartan checks reimagined with a modern, urban sensibility.
Or sweet, dessert-like details blended into unexpected pairings.
Core wardrobe staples—simple, functional, and timeless—are refined and evolved to bridge diverse styles with ease.

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