Born in SHONAN and rooted in West Coast surf culture,
California General Store is a “Well-being Culture Store” that explores a healthy lifestyle and a free-spirited,
natural mindset—bringing together culture, fashion, and community.
Its activity wear, infused with the scent of the sea, offers a unisex lineup
that transcends trends and seasons.
Committed to the next generation and the planet, the label embraces sustainable
materials to deliver a healthy, eco-conscious approach to everyday living.