The name CITEN draws inspiration from three Japanese words―“shiten”,
meaning “starting point,” “point of view,” and “pivot point.”
Though written differently, all three share the same pronunciation in
Japanese, symbolizing our desire to be a place where things begin, where
perspectives are shaped, and where balance is found.
Under the concept of “FUTURE ESSENTIALS.”, we earnestly explore what
“good clothing for the future” means―offering long-lasting, comfortable
pieces that fit seamlessly into diverse lifestyles.