Positioned at the peak of the BEAUTY&YOUTH brand,
this concept store reimagines refined casual wear through a Tokyo lens.
Under the theme of “Cool Clothing for the Sophisticated Urbanite,”
we present a genderless, borderless style for the modern City Man and Woman.
We do not set a fixed seasonal theme. Instead, our fundamental concept each
season is to engage in the design process while
capturing the sense of the times in each moment,
creating products that are born with lasting appeal and enduring value.